Noble Health Food was created in 2004. In the beginning Noble Health Food created vegetarian burgers, schnitzel, pitta slices, gyros, minced and all different kind of vegetarian alternatives rich in vegetable proteins, and introduced them into the Belgian market. Since 2014 Noble Health Food determined a clear mission: 1) heart for sustainability 2) passion for taste and quality 3) honest and healthy food 4) market extension through innovation. Our target group are the flexitarians: people who are deciding not to eat at least 1 or 2 times a week fish or meat. This target represents the biggest group of consumers that are moving up to be a vegetarian.